The Number 1 Publisher for First Time Publishing

Your First Game Deserves The Best Launch!

Not every indie-game needs money, but every indie game needs publishing expertise, experience and the best contacts.

We help first-time indie studios turn great games into commercially successful launches — with hands-on publishing expertise, without taking half your revenue.

10% revenue share

We'll launch your game

You keep your IP

Submit Your Game

See How It Works

10% REVENUE SHARE

We typically take just 10% of revenue in exchange for our publishing support. That's much less compared to other publishers taking up to 60% of all sales.

NO ADVANCE. NO RECOUP.

We don’t finance development, so there is no publishing debt or complicated recoupment structure but we surely can connect you to people that can help finance your game.

YOU KEEP YOUR IP

Your studio owns the game, the IP and the creative vision.

HANDS-ON SUPPORT

You work directly with experienced publishing leadership — not layers of account managers.

A DIFFERENT KIND OF PUBLISHER

Traditional publishing can make sense when a game needs significant funding. But not every great indie game needs a publisher to finance development. Sometimes it needs something else: experience, strategy, structure and someone who knows how to get the game in front of the right players.

That’s where Rising Star comes in. We bring professional publishing experience to first-time studios without asking them to give away a huge portion of their game. We have been there, seen it, done it - from top 100 on steam wishlist to the biggest expos and publishers in the world leading to millions in sales.

RISING STAR

No development funding
Typically 10% revenue share

Direct and individual partnership - we team up with you
No publishing advance to recoup
Studio retains IP ownership
Direct, hands-on collaboration

TRADITIONAL PUBLISHER

Development funding
Larger revenue share
Recoupment
Broader contractual commitments
Publisher controls more of the commercial relationship

YOUR EXTERNAL PUBLISHING DEPARTMENT

Rising Star brings the core functions of a publishing team to your studio — focused, experienced and built around your game.

Publishing Strategy

Market positioning, target audience, genre positioning and commercial strategy. We help market and grow your game - world wide and on the highest level.

Store Presence & Administration

Store copy, screenshots, capsule art feedback, tags, pricing and optimization for all store pages, including Steam, Epic Games Store, GOG, PlayStation and Xbox.

Trailer & Creative Direction

Advisory services and help with production of trailers, key art, screenshots and marketing assets. We have experience with all kind of trailers and marketing assets, from TikTok Reels to full scale cinematic announcement trailers.

Creator & Press Outreach

Influencer, streamer, press and tastemaker outreach and management - including a strong presence in Japan, China and all over asia.

Launch Planning

Release roadmaps, demos, festivals, announcements and launch preparation. We prepare your Go To Market Strategy to make sure you always know the best way forward.

Community & Wishlist Growth

Community strategy, Discord, social channels, events and wishlist conversion. We will help you to build your brand and gain traction with the community.

Platform & Release Operations

Coordination around Steam, Epic, consoles and other relevant platforms to ensure that your game launches in the best way possible.

Localization

Planning and coordination to prepare your game for international markets.

Commercial Strategy

Pricing, editions, release timing, bundles, promotions and post-launch planning.

HOW IT WORKS

Apply

Send us your game, prototype, Steam page, pitch deck or simply tell us what you’re building.

Evaluate

We look at the game, market positioning, audience, commercial potential and whether we’re the right partner.

We Build & Launch

If we’re a fit, we work together on the publishing strategy and execute the launch plan.

WE ONLY WORK WITH A LIMITED NUMBER OF GAMES AT A TIME.

LOOKING FOR THE NEXT RISING STAR

We’re specifically looking for first-time commercial indie teams and developers with a great game who haven’t navigated a professional launch before.

GOOD FIT

First commercial game
Small indie team or solo developer
Strong playable prototype or vertical slice
Clear creative vision
Serious about commercial release
Open to feedback and collaboration

NOT A FIT

Teams primarily looking for development funding
Projects that are still only an idea
Teams looking for a hands-off publisher
Projects without a realistic commercial release plan

PUBLISHING EXPERIENCE. WITHOUT THE PUBLISHER OVERHEAD

Rising Star is built around hands-on publishing experience across major parts of the game launch process — from positioning and marketing strategy to store presence, trailers, localization, creator outreach, platform operations, testing programs and release planning.

FAQ

Do you fund development?

No. Rising Star does not provide development advances or traditional publishing funding. Our value comes from expertise, strategy and hands-on publishing work.

How much do you take?

Because we’re not financing your game. We believe studios shouldn’t have to give away 30–50% of revenue simply to access professional publishing expertise. Therefore we generally take a 10% flat fee for all our services.

What does the 10% cover?

Publishing strategy, launch planning, store strategy, marketing guidance, creator and press outreach, community strategy and other agreed activities — all defined transparently. Extra costs might apply for third party involvements.

Do we keep our IP?

Yes. The studio retains ownership of its intellectual property and creative control.

Do you guarantee sales?

Absolutely not. We provide expertise and execution, but no publisher can guarantee commercial success.

Who is Rising Star for?

First-time indie developers and small studios preparing for their first serious commercial launch.

THINK YOUR GAME COULD BE THE NEXT RISING STAR?

Send us your game, pitch deck or Steam page. We’ll take a look and tell you honestly whether we think we can help.

SUBMIT YOUR GAME

BOOK AN INTRO CALL